selected past works
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CLIENT:
Bases Conversion Development Authority
TITLE: Subic-Clark-Tarlac Expressway (SCTEx) Print Campaign, 2005
» Photography and Print Art Direction, Copy | »
Target Market Research and Profiling
Brief: The
SCTEx Print Ad campaign was conceived to raise awareness among the
citizens of the provinces of Tarlac, Pampanga and Zambales,
particularly the communities in these provinces who were to be directly
affected by the construction of the SCTEx. The project involved closely
coordinating with client, LGU representatives, and target market,
researching for locations and local talents as endorsers, and getting
their sentiments which was to be incorporated into the copy. Project
duration was spread over a period of three months. The series of black
and white ads came out in
all the local publications in the aforementioned provinces, as well as
in a nationally circulated broadsheet. Shown below are 10 of the 12
ads. Photography: Pierre Cruz
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CLIENT:
Branders.com
TITLE: Recruitment Ad, 2006
» Photography and Print Art Direction
» Design and
Layout, Copy
Brief:
Branders.com is a US-based online marketing and branding site with its
Asian office in Manila. Branders.com required an ad targetting
qualified applicants who were goal-oriented and possessed
above-standard language and understanding skills from Manila's top
schools. The project
involved interviewing actual employees' testimonial. Select employees
were also screened to serve as models for the requirement. The
ad came
out both in full color (for magazines) and black-and-white (braodsheet).
Photography:
Melvin Magtaas
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CLIENT: Via
Venetto, Manila
TITLE: Jelly Shoes and Bags campaign, 2004
» Print Art Direction, Design and
Layout, Copy
Brief:
Via Venetto required a fresh approach to the Jelly Shoes
and Bags the lifestyle and
leisure ads which were aimed at the upper middle income women. These
came out in
Metro Manila glossy magazines like Preview. Shown are 3 of the
6 full-color ads. Photography: Noby
Cabañero
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CLIENT: St.
Paul University, Manila
TITLE: Higher Learning Ad, 2004
» Photography and Print Art Direction, Design and Layout
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Target
Market Research and Profiling, Copy
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Campaign collaterals: AVP concept and production, Brochure, Tarpaulin
banners design and layout and supply
Brief:
The SPCM/SPUM Higher Learning campaign was aimed at promoting the
school's core values and tradition of providing quality education to a
new and dynamic generation of potential students. The project
involved closely
coordinating with client, researching for locations and local talents
as endorsers, and getting
their sentiments which was to be incorporated into the copy. Shown is
one of 2 full-color ads which came out in the Philippine Daily Inquirer
and the Philippine Star.
Photography: Eric
Liongoren
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CLIENT:
WALTER BREAD for KIDS
TITLE: Detail Kit, 2006
» Product Styling, Photography and Print Art
Direction, Design » Copy,
Layout, Illustrations,
Info graphics
Brief:
A detail kit is a publication intended for a very specific target or
readership, in this case, medical practitioners and mothers. The
requirement was to come up with a 4-page kit that veered
from the usual detail kits, to make it more appealing to
pediatricians, mothers and children so that the technical information
contained be thoroughly read and be understood. We included
illustrations, styled
the product to make it like a child's activity and made the charts
more colorful. Shown are the front and inside pages of the final
publication. Photography: Noby
Cabañero
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| For more
samples of our work, or to have a copy of our complete profile,
please email us at eaci@east-axis.com.
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